A B2B Placement Program for Hotels & Lifestyle Venues
The lobby is
the new storefront.
Linus closed its retail flagship. It doesn't need another one. It needs five hundred of them — owned by other people, located in the most beautiful rooms in America. Linus In Residence places a curated fleet of bikes inside boutique hotels, design-led co-working spaces, and lifestyle properties — turning every lobby into a 24-hour brand surface that pays Linus to be there. Kimpton proved the model with PUBLIC Bikes. Linus is the brand the model was waiting for.
i.
Distribution without retail
A bike in the lobby of The Hoxton or Ace LA is seen by thousands of design-aware guests a month at the moment they're most receptive — relaxed, traveling, looking around. Better foot traffic than any street-level shop, with none of the lease.
ii.
Discovery + try-before-buy
Guests don't just see a Linus — they ride one. The hotel checks them out a Dutchi for the afternoon. That ride is the most expensive piece of marketing money can't buy: a real product trial in the user's actual life.
iii.
A program that pays in three ways
Annual placement fee. Earned media (each placement is endlessly photographable). And direct attributable revenue from the partner-coded buy-the-bike-you-rode flow. Each location is positive-margin from day one.
// TIER 01 · FLAGSHIP
The Lobby
For boutique hotels & cultural anchors
Fleet
4 Dutchis + 1 eDutchi
Co-Brand
Custom colorway available
Kit
Helmets · locks · totes · ride map
Service
Quarterly mobile mechanic
Term
12 months · auto-renew
Annual fee
$ 7,500
+ revenue share on partner-coded purchases
// TIER 02 · STANDARD
The Library
For co-working & wellness venues
Fleet
2 Dutchis + 1 eDutchi
Kit
Helmets · locks · ride map
Service
Bi-annual mobile mechanic
Term
12 months · auto-renew
Annual fee
$ 4,200
+ revenue share on partner-coded purchases
// TIER 03 · ENTRY
The Studio
For lifestyle residential lobbies
Fleet
1 hero Dutchi · display + ride
Kit
Helmet · lock · framed signage
Service
Annual mobile mechanic
Term
12 months · auto-renew
Annual fee
$ 1,800
+ resident-code revenue share
// THE PARTNER RECEIVES
An always-on amenity, fully managed.
- A curated bike fleet guests want to use — not the off-brand loaners every other hotel has
- Full white-glove service — Linus mobile mechanic visits handle wear, flats, and seasonal prep
- A welcome-card kit — branded ride routes, neighborhood maps, recommended cafés and bookshops
- Co-marketing assets — beautiful photography of the placement, social-ready content
- Revenue share on any guest who buys a Linus using the partner's unique code (15%)
- An amenity that sells the property — a real differentiator on Booking.com and Tablet
// LINUS RECEIVES
Distribution, brand surface, and attribution.
- An annual placement fee — every venue pays Linus to be there
- Hundreds of daily impressions per location, in a high-disposable-income context
- Real product trials — guests ride before they consider, the highest-quality top-of-funnel there is
- Email + attribution capture — every rider opts in via the bike-checkout flow
- Earned media at scale — a Linus in a hotel lobby is endlessly photographable; press hooks compound
- Test-market for editions — flagship hotels can run limited colorways before mass release
UNIT MODEL · ONE FLAGSHIP PLACEMENT · 12 MONTHS
Indicative · USD
Annual placement fee
Paid by partner property
+ $ 7,500
Attributed bike sales
Est. 3 conversions × $1,200 net AOV (200-key hotel)
+ $ 3,600
Linus Care attach
Est. 2 attached × $129 annual
+ $ 258
Fleet capital amortized (5-bike fleet, 3-yr life)
~$3,800 cost basis ÷ 3 years
– $ 1,267
Service + delivery + kit (annualized)
Quarterly mechanic + replacement parts + swag
– $ 1,400
Partner success / program ops (allocated)
Per-placement share of program manager + tooling
– $ 600
Net contribution per Lobby placement
$ 8,091
$236K
Annual fee revenue across 50 placements (15 × Lobby, 25 × Library, 10 × Studio)
2.2M
Branded impressions per year — high-context, high-income, high-intent venues
~150
Attributed bike sales from rider-to-buyer conversion at est. 1% blended
10–15
Earned-media stories per year — placement profiles, partner press, design press
// CATEGORY 01 · BOUTIQUE HOTEL
Where the Hustle Refugee already vacations
Properties whose design language and guest profile overlap entirely with Linus's primary ICP. Start with chains-with-character before bespoke independents.
- Ace Hotel — DTLA, NoMad, Brooklyn, Palm Springs, New Orleans
- The Hoxton — Williamsburg, Downtown LA, Chicago, Portland
- Freehand — LA, NY, Chicago, Miami
- 1 Hotels — sustainability-aligned, perfect lobby fit
- Standard / Standard Residences — design-forward in every Linus city
// CATEGORY 02 · CO-WORKING
Where they spend their working hours
Design-led co-working — not WeWork. Members are exactly Linus's primary ICP. The Library tier was sized for these venues.
- NeueHouse — Hollywood, Madison Square, Bradbury
- Soho Works / Soho House — global members already pre-qualified
- Industrious flagship — design-led portfolio sites
- The Wing successor properties — women's professional clubs
- Independent design studios in LA Arts District, Bushwick, Mission
// CATEGORY 03 · WELLNESS
Where the cultural moment is loudest
Wellness venues align perfectly with the "medicine for the soul" thesis — and with the Linus Rx program. Cross-promotion natural.
- The Well — NYC flagship, expanding
- Remedy Place — LA, NYC social wellness clubs
- Heimat — Hollywood members' wellness club
- Equinox flagship clubs — Hudson Yards, West Hollywood
- Saunas + cold plunge venues — Othership, Bathhouse, Brooklyn Banya
// CATEGORY 04 · LIFESTYLE RESIDENTIAL
Where they actually live
The Studio tier — a single hero bike in a residential lobby — turns the building into a quiet recurring sales channel. Property managers love the differentiator.
- Equity Residential premium portfolio
- AvalonBay flagship sites in target ZIPs
- The Standard Residences — Miami, Hudson Yards
- Boutique developers — Tishman Speyer's Common, Quarters
- Co-living operators — Common, Outsite, Selina (urban)
// Days 1–30 · Build
Productize the offer
- One-page agreement: partner contract template, three tier sheets, a clean rate card
- Partner kit: welcome cards, ride-route templates, signage system, helmet co-brand spec
- Attribution flow: partner-coded redemption page on linusbike.com/[partner]
- Photography: hero placement set built in-studio for outbound visuals
// Days 31–60 · Sign
Sign five anchor partners
- Curated outbound: AI-prospected, hand-picked list of 30 anchor venues
- Founder-led pitch: Linus VP Brand co-presents alongside Ignite
- Targets: 1 Ace property, 1 Hoxton, 1 NeueHouse, 1 wellness venue, 1 residential
- Comp first: first five partners get a meaningful discount in exchange for case-study rights
// Days 61–90 · Live
Place, photograph, publish
- Fleets shipped + installed at all five anchor venues
- Editorial photo shoot at each placement; co-published with partner
- Press push: a single anchor story (Hospitality Design, Monocle, Cool Hunting) launches the program publicly
- Open the rate card — qualified inbound from properties that saw the press
One bike, in one beautiful room. Five hundred times over.
The closing of the Venice flagship was the right call — but it left Linus with a distribution gap. Linus In Residence is the answer. No leases, no staff, no inventory exposure. Each placement is positive-margin from day one, builds real-world try-before-buy, and turns hospitality and lifestyle real estate into the most beautifully distributed retail surface in America. Ignite would propose to productize the offer, build the partner pipeline, and sign the first five anchor partners inside ninety days.